The Essence of Punk Event

Measuring Success: 05/03/24 This was the main outcome for 'The Essence of Punk' project. This is what all the promotion and planning over the last 2 months has been waiting for. This was night for Levi’s to reconnect with the punk community through the expression of music. The night was successful, Levi’s could now lead an everlasting impact on the punk consumers that can progress Levi’s values for a better future. The event proved to me that my idea worked. The event SOLD OUT! People want change, they will fight for it and will support causes for a better future. It’s clear to me that my concept, idea and promotion reached the correct target audience, hitting both ‘The Older Generation and ‘New Generation’. From testing this event, Levi’s now know that this concept works, so now they can build on this example for the event in 2026. Credits to the team: Director, Event Manager & Editor: Corder Carroll-Head Photographers: George Branson Amber Griffin Knight Fensome Oscar Williams Visuals: Adam Stripe Joseph Bishop The Bands: Luna & The Lime Slices Set in Motion Plastic Circus Soaphead Birchy

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