Supersonic Festival- Live Client Brief

The Brief: How can Supersonic Festival connect to a younger demographic (18-25) whilst keeping in touch with the loyal consumers of over 35? Our Approach: Supersonic x Rough Trade Our vision entails a Rough Trade Takeover hosting a traveling showcase across the UK's iconic music cities. The values cherished by Rough Trade resonate deeply with the ethos of Supersonic Festival, thus serving as the ideal host for this extraordinary event. Collaborating with like-minded brands such as Mini Rig and Black Lodge Label, who share our commitment to rebellion and independence, this event promises an immersive experience like no other. Our event invites passionate individuals, hungry for change to engage in a dynamic fusion of music, activism, and art through provoking speeches or screen printing, inspired by the bold aesthetics of Black Lodge. As we confront today's pressing political and social challenges, this immersive experience serves as a catalyst for change, inspiring the younger generation as well as the loyal consumers to join us in the fight for a better future at the heart of Supersonic Festival.

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